With the election just six months away and polls indicating a tight race, both Democrats and Republicans are closely watching Taylor Swift’s next move. The singer’s support for Joe Biden in 2020 has given Democrats hope that she will do the same again. However, Republicans are wary of this possibility, with Donald Trump reportedly claiming privately that he is more popular than the singer and has a larger fanbase than her fans known as Swifties.
It is challenging to determine the exact influence that a celebrity can have on an election, even for the most famous or wealthy ones. A study conducted in 2020 by Whitman/MRC Data identified which celebrities were most effective in persuading their fans to vote in recent presidential elections. However, it is unclear whether Taylor Swift’s endorsement will sway voters or have less significance than anticipated.
As speculation around Taylor Swift’s potential impact on the race for the White House continues, both parties are closely monitoring her every move. Only time will tell if her endorsement will make a difference in the outcome of the election as it draws nearer.