TikTok has taken a proactive approach to combat the spread of misinformation on its platform by automatically labeling content created using artificial intelligence when uploaded from specific platforms. The move aims to provide transparency to users, allowing them to differentiate between factual information and potentially misleading or inaccurate content.
During an appearance on ABC’s “Good Morning America”, Adam Presser, TikTok’s Head of Operations & Trust and Safety, expressed that the platform’s users and creators are excited about the possibilities that AI presents for creativity and audience engagement. However, TikTok wants to ensure that individuals are able to differentiate between real and fabricated content.
In the past, TikTok has encouraged users to label content that has been generated or heavily edited by AI. The platform also mandates that all AI-generated content containing realistic images, audio, and video be labeled as such. By implementing automatic labeling for AI-created content, TikTok is taking a proactive approach to promoting transparency and trust within its community.