Transforming e-Waste into Green Energy: Motorola’s Plan Canja Motorola Initiative in Argentina

In Argentina, Motorola has launched an innovative program called Plan Canja Motorola in collaboration with Assurant to promote the buyback and upgrade of smartphones while also emphasizing environmental care. Through this initiative, the company aims to give disused equipment a new purpose and reduce carbon dioxide emissions by reconditioning 1,000 pieces of equipment.

Users can participate in this program by delivering their used devices as part of payment and receive a new smartphone instantly. There are eight Motorola Flagship Stores and 29 Motorola stores located in major shopping malls across the country where users can take advantage of this benefit. An advisor will inspect the condition of the equipment being traded in and inform the user of the amount they will receive towards the purchase of a new smartphone.

The program applies not only to old Motorola devices but also to select Apple and Samsung devices. The value of the exchange will depend on the model and condition of the device being traded in. Users may also receive an extra discount if they choose a premium segment phone like the Edge and Razr models. Additional benefits such as interest-free installments and free shipping are also available.

By participating in this program, users can upgrade their smartphones at a cost-effective price while contributing to environmental sustainability. This initiative encourages users to recycle their old devices and make use of new technology in a more accessible and affordable way.