Volkswagen is expanding its electric vehicle (EV) offerings in China by introducing a new sub-brand, ID.UX, targeting new customer groups. The brand combines Volkswagen’s traditional virtues with a design DNA focused on lifestyle. The first model under the ID.UX brand, ID.UNYX, is set to debut in 2024.
To foster innovation and reduce development cycles significantly, Volkswagen is strengthening its local development ecosystem in China. The company plans to increase the number of employees at its R&D site in Anhui to 3,000 experts by the end of the year. Additionally, Volkswagen is collaborating with Chinese partners like XPENG, Horizon Robotics, and Thundersoft to develop innovative systems for autonomous driving, infotainment, and connectivity. These partnerships aim to enhance Volkswagen’s offerings in China and cater to the evolving needs of customers in the region.
Volkswagen has been investing heavily in localization efforts to develop EVs that meet the needs of Chinese consumers. This includes developing production capabilities for battery production and increasing collaboration with local suppliers. By doing so, Volkswagen aims to create a sustainable EV ecosystem that benefits both the company and the environment.
The introduction of ID.UX represents a significant shift for Volkswagen as it continues to adapt to changing market trends and consumer preferences in China. With its focus on lifestyle and modern design elements, ID.UX aims to attract younger customers who are looking for more sustainable transportation options.
Overall, Volkswagen’s expansion into China represents an exciting opportunity for the company as it seeks to capitalize on growing demand for EVs in one of Asia’s fastest-growing economies. Through its partnerships with Chinese partners like XPENG and Horizon Robotics, as well as its investment in localization efforts and development capabilities, Volkswagen is well-positioned to thrive in this rapidly changing market landscape.