Apple Inc. is in discussions with OpenAI to use the startup’s technology in new features for the iPhone later this year. Talks have resumed between the two companies as they discuss terms of a potential agreement and how OpenAI’s features could be integrated into Apple’s iOS 18, the upcoming iPhone operating system.
Apple has previously been hesitant to partner with external companies, but it seems that this approach is changing as it prepares for its Worldwide Developers Conference. The company plans to showcase its AI software and services as more integrated and privacy-focused than competitors.
In addition to OpenAI, Apple is also in talks with Google about licensing its Gemini chatbot technology. However, no final decisions have been made yet on which partners Apple will collaborate with, leaving the possibility of agreements with both OpenAI and Google or another provider entirely.
The next iPhone operating system is expected to introduce new features based on Apple’s large language model and a chatbot-like feature similar to OpenAI’s ChatGPT. By partnering with external companies like OpenAI, Apple aims to accelerate its chatbot development while mitigating potential risks associated with generative AI features. This approach allows Cook to be strategic in introducing new AI features to Apple’s platforms.
Apple CEO Tim Cook has previously mentioned using OpenAI’s ChatGPT, but noted there were unresolved issues. However, by renewing dialogue with the startup, Apple hopes to find a way to integrate their technology into its products while addressing those concerns.
Overall, it seems that Apple is becoming more open to collaborating with external companies as it continues to develop its AI capabilities. By working with providers like OpenAI and Google, it can accelerate its progress while also mitigating risks associated with generative AI technologies.