The European Union’s packaging waste regulation, which has been approved by the European Parliament in Strasbourg, is set to have a significant impact on the Finnish brewing industry. While the regulation is seen as a victory for the forest industry, it is a disappointment for the beverage industry. This regulation will result in two different bottle return systems and require an investment of hundreds of millions of euros from the brewing industry.
The CEO of Panimiolito, Tuula Loikkanen, expressed hope that the industry can influence the regulation with the EU Commission’s executive instructions in the future. However, the unpredictability of the legislation poses challenges for the industry in making investment decisions and renewing production lines. The member companies of the Brewery Association, such as Hartwall, Olvi, and Sinebrychoff, are all affected by this regulation, which requires at least ten percent of beverages to be sold in reusable packaging by 2030.
The Finnish brewing industry is concerned about how this regulation will apply to different types of drinks and its interpretation. Implementing this regulation will require not only investment from the industry but also changes in trade practices and bottle return systems. Logistics systems will need to be revamped to accommodate refillable bottles, which poses challenges for breweries located in different regions. Additionally, differences in existing bottle return systems in Central Europe are also key issues for this industry.
In conclusion, while reducing packaging waste is important, there is a need for clarity and consistency in implementing this packaging waste regulation. The brewing industry hopes to work with the EU Commission to address concerns and find solutions that align with national practices and goals.