The EU Commission has classified Chinese online retailer Shein as a very large online platform under the Digital Services Act, subject to more stringent requirements. With over 45 million monthly users in the European Union, Shein has surpassed the threshold for classification. As a result, the company will need to take extensive measures to protect consumers, including combating counterfeit products and intellectual property rights violations. Additionally, Shein must submit annual risk assessment reports focusing on potential adverse effects on consumer health and security, particularly minors’ physical and mental well-being. These measures must be implemented by the end of August.
Shein is one of 23 major online services affected by the Digital Services Act’s requirements, which initially targeted 19 large online platforms like Amazon, Zalando, Google Maps, Facebook, TikTok and others. Platforms like Pornhub, Stripchat and XVideos were added in December. The DSA aims to create a safer and more secure online environment for European consumers participating in e-commerce activities. The EU Commission will closely monitor these platforms to ensure compliance with new rules and protect consumers’ interests.