The 2024 NFL Draft attracted more than 12 million viewers, who likely took notice of a prominent health system featured during the broadcast. This year, with the draft taking place in Detroit, Henry Ford Health launched a 60-second ad as part of their We Go For It campaign to celebrate their home city.
Narrated by Detroit Lions head coach Dan Campbell, the ad emphasizes the health system’s dedication to providing care to the Metro Detroit area and the state of Michigan as a whole. Campbell’s message about having the courage to go for it when the game is on the line aligns with Henry Ford Health’s mission.
Heather Geisler, EVP and chief marketing, communications and experience officer at Henry Ford Health, praised Campbell for embodying courage, resilience, and commitment, qualities she sees reflected in the health system’s team members and patients.
The ad also features members of the provider organization and Detroit Lions wide receiver Amon-Ra St. Brown, who serves as a brand ambassador for Henry Ford Health. The decision to focus on Detroit’s love for football follows the recent success of the Lions in the playoffs, adding to the campaign’s relevance.
Collaborating with Detroit-based agency Campbell Ewald and independent media company Alkemy-x, Henry Ford Health launched a TV spot and an out-of-home activation during draft weekend. The billboards across